The Advertising Effect examines how advertising influences consumer behaviour - and the psycholog...

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and re...

Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysi...

Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for l...

This fully revised and updated edition of A Field Guide to the Mammals of Australia is the only c...

Brand health measurement is one of the most common and expensive pieces of research companies con...

The third edition of this successful title includes essential updates and revisions focused on re...

Explores mathematics in a range of early childhood contexts, including home, playgroup, childcare...

An essential resource that will assist early childhood tertiary students and practitioners to cri...

Language, Literacy and Early Childhood Education 4e offers students guidance to understand the na...

Leadership is an essential resource that informs day-to-day pedagogy and management of early chil...