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Marketing
Theory, Evidence, Practice
Langbeschreibung
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Inhaltsverzeichnis
1. What Do Marketing Executives Do?
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
ISBN-13:
9780195590296
Veröffentl:
2017
Erscheinungsdatum:
01.11.2017
Seiten:
832
Autor:
Byron Sharp
Gewicht:
1728 g
Format:
249x202x35 mm
Sprache:
Englisch
99,50 €*
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