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Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegem...

'This is the most systematic discussion of semiotics yet published.' -Choice

This book explores the semiotic foundations of reference and self-reference. It focuses on the tr...

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This book investigates how the media have become self-referential or self-reflexive instead of me...

Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegem...