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Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standa...
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Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celeb...
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Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
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Sales isn't about pushing products or being efficient; it's about building the right systems to m...
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Marketing has changed forever--this is what comes nextMarketing 4.0: Moving from Traditional to D...
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Zeitgemäßes Marketing: digital statt traditionellGeschrieben von den weltweit führenden Marketing...
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Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln ...
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Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educa...
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These inspiring stories of prominent reformers fighting for the Common Good help concerned reader...
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These inspiring stories of prominent reformers fighting for the Common Good help concerned reader...
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.