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'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...
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At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six pr...
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THE BRAND GAP is the first book to present a unified theory of brand-building.Whereas most book...
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At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six pr...
-
THE BRAND GAP is the first book to present a unified theory of brand-building.Whereas most book...
-
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...
-
THE BRAND GAP ist das erste Buch, das eine einheitliche Theorie zur Markenbildung präsentiert. Wä...
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Scarlett is a university graduate with a master's in biophysics and a chip on her shoulder. Artie...
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In an age of me-too products and instant communications, keeping up with the competition is not a...
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In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and ...
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