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Brand Flip, The
Why customers now run companies and how to profit from it
Langbeschreibung
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Inhaltsverzeichnis
INTRODUCTION
Marty Neumeier is an author, designer, and business adviser. His previous "whiteboard" books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the "top hundred business books of all time" for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal map to innovation mastery.
ISBN-13:
9780134172958
Veröffentl:
2015
Seiten:
160
Autor:
Marty Neumeier
Serie:
Voices That Matter
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
16,49 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.