Essentials of Global Marketing offers a concise and manageable approach to the subject. The acces...

For nearly twenty years Global Marketing has been the definitive, truly international guide to ma...

This book takes the unique and innovative approach of linking relationship marketing to the tradi...

. Focus on how to create customer value by the use of new technologies, such as Artificial Intell...

Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlr...

What actually is marketing? Many people think of marketing as only sales and advertising because ...

A work from Cengage Learning on business-to-business marketing management.

What actually is marketing? Many people think of marketing as only sales and advertising because ...

What actually is marketing? Many people think of marketing as only sales and advertising because ...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The acces...

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchma...