- Der internationale Bestseller jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallst...

VON DEN AUTOREN EINES DER WIRKUNGSVOLLSTEN STRATEGIEBÜCHER, DAS JEMALS GESCHRIEBEN WURDE UND DAS ...

'Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and socie...

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handl...

Is your company spending too much time on strategy development-with too little to show for it?

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.

Most company's change initiatives fail. Yours don't have to.

The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential foll...

Prepare for an uncertain future with a solid vision and innovative practices.

The collection you need to create more blue oceans.

Chart a path to creating uncontested market space and winning the future. This collection of work...