The Luxury Strategy has established itself as the definitive work that sets the record straight o...

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...

In an industry where rarity and exclusivity are keys to success, business growth can be both posi...

Rumors may be the oldest medium of mass communication of information or ideas

Presenting some of the most significant research on the modern understanding of luxury, this edit...

Adopted internationally by business schools and MBA programmes, this book is the ultimate resourc...

Rumors may be the oldest medium of mass communication of information or ideas

Discover the secrets to successful luxury brand management with this bestselling guide written by...

Presenting some of the most significant researchon the modern understanding of luxury, this edi...

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these b...

Presenting some of the most significant researchon the modern understanding of luxury, this edi...

Rumors may be the oldest medium of mass communication of information or ideas