Concepts are critical for the development and marketing of productsand services. They constitute ...

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...

This book extends the analysis of perception of food qualities to the area of multivariate method...

During the past thirty years, companies have recognized theconsumer as the key driver for busines...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

A blend of academic research and the experiences of seasoned practitioners, this book introduces ...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

The authors skillfully present different approaches to the same problem and even different ways t...

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...

During the past thirty years, companies have recognized theconsumer as the key driver for busines...

This book extends the analysis of perception of food qualities to the area of multivariate method...

In food product development, as in all new product development, time is money. This is the first ...