Europe is not a uniform market. Each country is comprised of differing marketing systems of varyi...

This book, first published in 1989, examines the practice of international business in the Asia-P...

Apply these proven methods for implementing TQM training in your workforce. Rolf Rogers provides ...

Considered a must-have handbook for development managers, Executive Development and Organizationa...

This book applies marketing channel analysis to Africa's export agriculture and examines the oppo...

Teaching International Business: Ethics and Corporate Social Responsibility is a collection of ac...

Here is innovative travel and marketing research that explores the integral global nature of tour...

New Product Development will help you and your company overcome an expensive and common weakness:...

The future of your business depends on your ability to anticipate changes and developments in con...

Europe is not a uniform market. Each country is comprised of differing marketing systems of varyi...

The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing bus...

In An International Accounting Practice Set, the only currently available simulation for internat...