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  1. Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Y...

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  3. Salient is based on a simple premise: everybody has a brand he needs to build, promote, and manag...

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  4. Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Y...

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  5. 'Probst's combination of agile writing and insightful observations makes most other books on mode...

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