Corporate communications are now hugely important in the success of companies and organisations. ...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

Presents an approach to marketing communications in the 'push-pull' marketplace that combines tra...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Presents an approach to marketing communications in the 'push-pull' marketplace that combines tra...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

'Marketing Communications: A Reader'is an international and multidisciplinary collection that ref...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...