Discover proven strategies for building powerful, world-classbrandsIt's tempting to believe that ...
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are s...
Discover proven strategies for building powerful, world-classbrandsIt's tempting to believe that ...
What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more h...
Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows reader...
What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more h...
What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more h...
Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that...