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The Great Facilitator
Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Hauptbeschreibung
Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers
Inhaltsverzeichnis
Colleague, Mentor, and Leader.- DBA.- Coauthor.- Global Scholar.
Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science. He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010). Prof. Babin's research focuses on consumers' realization of value. He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.
ISBN-13:
9783030060305
Veröffentl:
2019
Erscheinungsdatum:
25.03.2019
Seiten:
220
Autor:
Marko Sarstedt
Gewicht:
500 g
Format:
241x160x18 mm
Sprache:
Englisch
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