A Degree in a Book: Marketing

After leaving art school in 1969, John spent four years at Pinewood Film Studios, as a runner in the art department. He started his first job in advertising in 1973, as a junior art director, moving to a number of different agencies including Ogilvy and Mather, where he rose to the position of creative group head. In 1981 John started his own agency, with Neill Barker. Barker Jessup and Partners traded successfully until 1986 when it merged with another agency. At Woollams, Moira Gaskin O'Malley, he helped win prestigious accounts including Virgin Atlantic and the RAC. He joined Leo Burnett in 1992 in the position of creative director. There John worked almost every piece of business in their extensive portfolio. He was responsible for award-winning work on the Kellogg's, McDonald's, Walt Disney, Proctor and Gamble and Unicef accounts among many others. In 2013 John left advertising to concentrate on his own projects including an award-winning short film and this book. He has been married for 49 years and has two children and four grandchildren. He has collaborated on this book with his son and writing partner, Joel Jessup.