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Digital Marketing
Langbeschreibung
The purpose of writing this book is to get acquainted with the new concepts and theories of digital marketing and its impact on marketing and other aspects of diverse businesses at different times. This book provides readers with information about open innovation practices, big data collection and analytics, the use of data-mining techniques and performance metrics, and artificial intelligence-based applications in digital marketing. This book also examines the impact of opportunities and challenges of digital content marketing on electronic word-of-mouth (e-WOM) communications, the effects of social media, and the ethical implications of new technologies used in digital marketing of organisations.
Arash Ahmadi EsfahaniMaster Student of Computer Engineering: Computer Networks, Iran.Khatereh ParvanianMaster Student of Computer Engineering: Computer Architecture, Iran.
ISBN-13:
9786138965572
Veröffentl:
2021
Erscheinungsdatum:
26.11.2021
Seiten:
120
Autor:
Arash Ahmadi Esfahani
Gewicht:
197 g
Format:
220x150x8 mm
Sprache:
Englisch
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