Langbeschreibung
Turning communication into your startup's biggest assetNine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.A book for communication professionals and anyone who wants to learn more about successful communication in the startup world.
Hauptbeschreibung
exciting insights are guaranteedquestion-and-answer stylewith best practice examples
Inhaltsverzeichnis
1 On the Why and How of Startup-Communication2 Is that still PR? Related Disciplines of Corporate Communications3 Organisational Challenges for Communication Teams in Startups4 PR, Yes, But How? From Strategy, Tactics, and Monitoring5 The Peculiarities and Intricacies of Startup Communications6 How Do I Get in the Paper? The Art of Media Relations7 From TikTok to Twitter: Social Media Communication8 The Pitfalls and Triumphs of Events9 Public Affairs & Crisis Communication10 From the Inside Out - Why Good Corporate Communication Starts with the Employees