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Multisensory in Stationary Retail
Principles and Practice of Customer-Centered Store Design
Langbeschreibung
Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman ofthe Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder
Inhaltsverzeichnis
Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.
Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor.
ISBN-13:
9783658382278
Veröffentl:
2023
Seiten:
481
Autor:
Gunnar Mau
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
80,24 €*
Lieferzeit: Sofort lieferbar
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