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Business Development
Customer-oriented Business Development for successful companies
Langbeschreibung
This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries.
Inhaltsverzeichnis
Business Development: role, role profile, business unit, process.- Portfolio structure, management and life cycle.- Resources.-Target market.- Market cultivation strategy.- Case study.- Six steps to Business Development
Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.
ISBN-13:
9783658247263
Veröffentl:
2019
Seiten:
110
Autor:
Andreas Kohne
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
58,84 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.