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Retailing in the 21st Century

Current and Future Trends
Langbeschreibung
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world's leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.
Hauptbeschreibung
"With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers."
Inhaltsverzeichnis
Overview.- Retail Success and Key Drivers.- Retailing in the Global World: Case Study of Metro Cash #x0026; Carry.- Entrepreneurship in Retailing: Leopold Stiefel#x2019;s #x201C;Big Idea#x201D; and the Growth of Media Markt and Saturn.- GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS.- Retail Trends in Europe.- Trends in U.S. Retailing.- Trends in Retailing in East Asia.- Insights into the Growth of New Retail Formats in India.- Future Store Technologies and Their Impact on Grocery Retailing.- The Third Wave of Marketing Intelligence.- Applications of Intelligent Technologies in Retail Marketing.- New Automated Checkout Systems.- Understanding Retail Customers.- Future Trends in Multi-channel Retailing.- Retail Competition.- TRENDS IN RETAIL MANAGEMENT.- New Challenges in Retail Human Resource Management.- Retail Assortment: More #x2260; Better.- Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective.- Recent Trends and Emerging Practices in Retailer Pricing.- Retail Pricing #x2013; Higher Profits Through Improved Pricing Processes.- Current Status and Future Evolution of Retail Formats.- Electronic Retailing.- Supply Chain Management in a Promotional Environment.- Sales Promotion.- Understanding Customer Loyalty Programs.- Integrated Marketing Communications in Retailing.
Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.
ISBN-13:
9783540720034
Veröffentl:
2009
Seiten:
462
Autor:
Manfred Krafft
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch

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