Langbeschreibung
This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.
Inhaltsverzeichnis
Introduction.- 1. The Theory of Professional and Business Communication in Contemporary Linguistics.- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse.- 3. Theoretical Concepts and Notions of Euphemy.- 4. Euphemisms in the Economic Discourse.- Summary.- Conclusion.