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Consumer Goods Subscriptions
How to Win in Retail in the 21st Century
Langbeschreibung
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.
Severin Bischof, Thomas Rudolph, both of University of St. Gallen, Switzerland
ISBN-13:
9783110735116
Veröffentl:
2021
Erscheinungsdatum:
06.12.2021
Seiten:
66
Autor:
Severin Bischof
Gewicht:
128 g
Format:
226x151x8 mm
Sprache:
Englisch