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Journalism and Media Convergence
Langbeschreibung
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Hauptbeschreibung
Exklusives Verkaufsrecht für: Gesamte Welt.
Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Johannes Gutenberg-Universität Mainz; Bartosz Wilczek, Switzerland.
ISBN-13:
9783110302882
Veröffentl:
2013
Erscheinungsdatum:
17.04.2013
Seiten:
176
Autor:
Heinz-Werner Nienstedt
Gewicht:
427 g
Format:
236x160x16 mm
Serie:
5, ISSN
Sprache:
Englisch
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