Langbeschreibung
This study adopts a dynamic capabilities perspective to explore the activities and processes through which business model innovations arise in established organisations. New and innovative business models are fundamental to the commercialisation of the latest technologies, performance, and competitive advantage, as well as value creation for customers, the focal company and its ecosystem. Yet, our current understanding of how established companies design and implement new business models is limited by a lack of empirical research. Based on a review of relevant literature, business model innovation is presented and explored as a dynamic capability.
Inhaltsverzeichnis
1. Introduction.- 2. Literature Review.- 3. Research Design and Methodology.- 4. Findings from the Initial Sample of Five Research Sites.- 5. Findings from the Theoretical Sample of One Research Site.- 6. Discussion and Conclusion.