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Business Model Management
Design - Process - Instruments
Langbeschreibung
This textbook on business model management explores the importance of business models as a management concept, and analyzes their structure in terms of value creation and innovation. The content is divided into four main parts, the first of which investigates business models as a management concept. In turn, the second part analyzes the structure of business models, with a focus on value creation and business model innovation. The third part analyses design, operation, implementation and controlling of business models. The fourth, practice-oriented part of the book presents five business model case studies from various fields, including e-business, banking, the automotive industry and the media sector.
Inhaltsverzeichnis
Part A - Business models as a management concept.- Introduction.- The business model concept.- Business model concepts in literature.- Distinction and aims of business models.- Part B - Structure of business models.- Introduction.- Structure of the value creation in business models.- Partial models of business models.- Partial models of business models.- Business model innovation.- Part C - Business model management.- Introduction.- Types of business model management.- Design of business models.- Implementation of business models.- Implementation of business models.- Implementation of business models.- Controlling business models.- Part D - Business model case studies.- Introduction.- E-business model.- Banking business model.- Automotive business model.- Media business model.
Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
ISBN-13:
9783030480172
Veröffentl:
2020
Seiten:
309
Autor:
Bernd W. Wirtz
Serie:
Springer Texts in Business and Economics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
96,29 €*
Lieferzeit: Sofort lieferbar
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