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Media Management
Strategy, Business Models and Case Studies
Langbeschreibung
This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed.
Inhaltsverzeichnis
Foundations of media management.- Characteristics of media management.- Value-creation systems of media enterprises.- Functions of media management.- Business models and value creation in the newspaper and magazine market 126.- Business models and value creation in the book market.- Business models and value creation in in the movie market.- Business models and value creation in in the TV market.- Business models and value creation in the radio market.- Business models and value creation in the music market.- Business models and value creation in the music market.-Business models and value creation in the Internet market.- International media management.- Integrated media conglomerates and cross-media.- Case Studies.
Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
ISBN-13:
9783030479138
Veröffentl:
2020
Seiten:
315
Autor:
Bernd W. Wirtz
Serie:
Springer Texts in Business and Economics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
106,99 €*
Lieferzeit: Sofort lieferbar
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