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The Great Facilitator
Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Langbeschreibung
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
Inhaltsverzeichnis
Colleague, Mentor, and Leader.- DBA.- Coauthor.- Global Scholar.
Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science. He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010). Prof. Babin's research focuses on consumers' realization of value. He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.
ISBN-13:
9783030060312
Veröffentl:
2019
Seiten:
212
Autor:
Barry J. Babin
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
139,09 €*
Lieferzeit: Sofort lieferbar
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