Sports Marketing

Sam Fullerton returned to college after a two-year stint in the US Army where he served as the ?re control operator who was responsible for pressing the ?re button on HAWK missiles. Fortunately, since he was stationed in Bamberg, Germany, the button was only pushed during the frequent operational readiness evaluations. Upon being discharged, he took full advantage of the GI Bill to fund his way through college. His focus turned to marketing because of a great experience with his ?rst marketing professor, Dr. H. Robert Dodge. Sam went on to earn his BBA and MS degrees with majors in marketing at the University of Memphis or what he still refers to as Memphis State University. He went on to earn his doctorate in marketing at Michigan State University. Dr. Fullerton is a professor of marketing at Eastern Michigan University where his teaching emphasis includes sports marketing, sponsorship, and principles of market- ing courses. He also holds the title of Extraordinary Professor at the Potchefst-room Business School at North-west University in the Republic of South Africa. He has served as a visiting professor or visiting scholar at Waikato University in New Zealand, Queensland University of Technology and the University of Southern Queensland in Australia, North-west University and Durban University of Technology in South Africa, and the University of Michigan. He has occasionally served in the role of staff writer for Michigan Golfer magazine.