Langbeschreibung
In Monkey Money Mind, authors Chris Zadeh and Angelique Schouten explore the psychological influences that spur our irrationality and mute our reason when it comes to financial decision-making. Featuring interviews with notable contributors, Monkey Money Mind focuses on why we stop thinking when we start spending. All proceeds will go to charity: The Gorilla Organization.
Inhaltsverzeichnis
ACKNOWLEDGMENTS ABOUT THE AUTHORS MAKING SENSE OF HOW WE USE OUR CENTS MEET YOUR MENTAL ACCOUNTANT IT SHOULD HURT TO PAY: WHY EASY PAYMENTS LEAD TO EASY LOSS GETTING OVER THE IRRATIONAL (AND EXPENSIVE) FEAR OF LOSS THE CHOICE IS YOURS ... SO MAKE IT EMBRACE THE CYNICS THE MONEY OUR MONKEY MIND IS MISSING EXPERT ADDICTION EXPERTS GIVE ADVICE, NOT DIRECTIVES (MAKE YOUR OWN DECISIONS) BE CERTAIN ABOUT UNCERTAINTY THE SILVERBACK ENDNOTES BIBLIOGRAPHY