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Search Analytics for Your Site
Conversations with Your Customers
Langbeschreibung
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
ISBN-13:
9781933820040
Veröffentl:
2011
Seiten:
224
Autor:
Louis Rosenfeld
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
46,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.