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Magnetic
The Art and Science of Engagement
Langbeschreibung
In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.
By Anne Bergeron and Beth Tuttle
ISBN-13:
9781933253831
Veröffentl:
2013
Erscheinungsdatum:
30.04.2013
Seiten:
224
Autor:
Anne Bergeron
Gewicht:
463 g
Format:
225x167x17 mm
Sprache:
Englisch