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Ogilvy on Advertising
Langbeschreibung
For young advertising hopefuls and veterans who are in search of ways to improve their success rates.
Inhaltsverzeichnis
Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.
David Ogilvy
ISBN-13:
9781853756153
Veröffentl:
2007
Erscheinungsdatum:
01.03.2007
Seiten:
224
Autor:
David Ogilvy
Gewicht:
639 g
Format:
249x187x17 mm
Sprache:
Englisch
19,00 €*
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