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Urban Destination Marketing in Contemporary Europe
Uniting Theory and Practice
Langbeschreibung
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
Inhaltsverzeichnis
List of Figures and Tables Acknowledgements Foreword Preface: Bradford, 1980-2014 Chapter 1: Introduction Chapter 2: The practitioners - profiling the ubiquitous DMO Chapter 3: Urban destination marketing operations Chapter 4: A critique of the theory of marketing competitive advantage Chapter 5: Towards a new 'middle-range' theory - the dynamics of urban destination marketing Epilogue: Coventry, Millennium Eve 1999 References
John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.
ISBN-13:
9781845414931
Veröffentl:
2015
Erscheinungsdatum:
15.02.2015
Seiten:
192
Autor:
John Heeley
Gewicht:
454 g
Format:
236x160x18 mm
Sprache:
Englisch
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