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Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Langbeschreibung
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Inhaltsverzeichnis
Chapter - 01: Introduction - Digital transformation; Chapter - 02: Digital marketing strategy setting; Chapter - 03: Being online: Welcoming the world; Chapter - 04: Search - Being found online; Chapter - 05: Email marketing; Chapter - 06: Mobile marketing; Chapter - 07: Social media; Chapter - 08: Content marketing and native content; Chapter - 09: Programmatic marketing; Chapter - 10: Performance marketing; Chapter - 11: How to form meaningful insights from data
Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.
ISBN-13:
9781789666014
Veröffentl:
2020
Erscheinungsdatum:
03.11.2020
Seiten:
426
Autor:
Damian Ryan
Gewicht:
676 g
Format:
232x155x27 mm
Sprache:
Englisch