Bücher online kaufen
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Continuing to Broaden the Marketing Concept
Langbeschreibung
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
ISBN-13:
9781787548268
Veröffentl:
2020
Autor:
Dawn Iacobucci
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
106,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.