Breaking the Pattern

Named is a Finnish indie fashion label initiated by sisters and designers Saara and Laura Huhta, founded in August 2013. The duo decided to combine their skills in 2013 and create a line of clothing patterns that are not only fun to sew, but also fashion-forward. Both of the sisters have been passionate about dressmaking since an early age and were taught how to sew by their mother, who was a seamstress herself. Creating their own patterns felt like a natural step for the duo, and they now launch two eagerly anticipated collections a year. With each collection released they aim to bring a new perspective to making your own clothes and to support ethical and ecological consuming in reaction to the fast fashion clothing industry. The brand's popularity has grown over the past three and a half years as they have solidly established themselves within the dressmaking community.