Bücher online kaufen
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
A Century of Spin
How Public Relations Became the Cutting Edge of Corporate Power
Langbeschreibung
This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century.The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.
Inhaltsverzeichnis
1. The cutting edge of corporate power2. Public Relations: The Zelig complex3. The hidden history of corporate propaganda, 1911-19304. The second wave of corporate propaganda, 1936-19505. The case for capitalism - the third wave, to the 1980s6. The real rulers of the world7. The global PR industry8. Pulling Labour's teeth9. Blair and the business lobby10. Cameron and the neocons11. Conclusion : Communication and powerNotesIndex
David Miller is Professor of Sociology in the Department of Social and Policy Sciences at the University of Bath. He is the co-editor of What is Islamophobia? (Pluto, 2017) and the author of Thinker, Faker, Spinner, Spy (Pluto, 2007) and A Century of Spin (Pluto, 2007).
ISBN-13:
9781783710737
Veröffentl:
2007
Seiten:
240
Autor:
David Miller
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
15,49 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.