Digital Advertising and Marketing Communication

Langbeschreibung
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.
ISBN-13:
9781682850060
Veröffentl:
2016
Erscheinungsdatum:
03.06.2016
Seiten:
186
Autor:
Wade Baxter
Gewicht:
745 g
Format:
286x221x15 mm
Sprache:
Englisch

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