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Smashvertising
How to Crush Your Competition with Ads That Buyers Can't Resist
Erstverkaufstag: 03.09.2024
Langbeschreibung
From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy.
Drew Eric Whitman--a.k.a. "Dr. Direct!"--began creating advertising at age eleven by writing and designing direct-response catalogs of jokes, gags, and novelties. He earned an advertising degree from Philadelphia's Temple University. He is the author of the bestselling Cashvertising and its companion Cashvertising Online.
ISBN-13:
9781632652065
Veröffentl:
2024
Erscheinungsdatum:
03.09.2024
Seiten:
184
Autor:
Drew Eric Whitman
Sprache:
Englisch
17,50 €*
Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 03.09.2024.i
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