Langbeschreibung
This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.
Inhaltsverzeichnis
Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel: What’s the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues How to define major messaging Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable Personal Colors: What do they say about you? Color Trends and Forecasting Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors History/culture Sources of inspiration Importance in marketing