Langbeschreibung
BOOST YOUR BUSINESS WITH DIRECT MAIL
Inhaltsverzeichnis
ContentsAcknowledgmentsIntroduction: The New Direct-Mail RevolutionPART I: DIRECT-MAIL PLANNING AND STRATEGYChapter 1: Getting Started in Direct MailChapter 2: Planning: The Professional ApproachPART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNSChapter 3: Creating Irresistible Direct-Mail OffersChapter 4: Mailing ListsChapter 5: Writing Direct-Mail Copy That SellsChapter 6: Direct-Mail Graphic DesignChapter 7: Direct-Mail ProductionChapter 8: Direct-Mail TestingPART III: DIRECT-MAIL COMPONENTS AND FORMATSChapter 9: Sales LettersChapter 10: Direct-Mail BrochuresChapter 11: Reply ElementsChapter 12: Self-MailersChapter 13: PostcardsPART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETINGChapter 14: Landing PagesChapter 15: Content MarketingChapter 16: EmailChapter 17: Integrated Campaigns and Sales FunnelsAppendix I: Direct-Mail VendorsAppendix II: BibliographyAbout the AuthorIndex