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Marketing for Scientists: How to Shine in Tough Times
Langbeschreibung
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
Marc J. Kuchner is a staff scientist at NASA's Goddard Space Flight Center. He has contributed to more than one hundred research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology. He is also a successful country music songwriter.
ISBN-13:
9781597269940
Veröffentl:
2011
Erscheinungsdatum:
01.11.2011
Seiten:
248
Autor:
Marc J. Kuchner
Gewicht:
348 g
Format:
230x154x17 mm
Sprache:
Englisch
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