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Persuasion and Power
The Art of Strategic Communication
Langbeschreibung
Deals with the art of strategic communication, how it is used, where, and why. This title illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.
Inhaltsverzeichnis
Foreword John J. HamreIntroduction PART I: THE FORMS OF STRATEGIC COMMUNICATION 1. Psychological Operations 2. Propaganda: The resonance of emotion3. Public Affairs: Concept versus Reality4. Public Diplomacy PART II: WORDS, IMAGES AND SYMBOLS, AND DEEDS5. Words6. Images and symbols7. Deeds PART III: CAMPAIGNS OF INFLUENCE 8. Do Authoritarians Care?9. Is success about leadership or communication?10. The Marks of Leadership11. Campaigns of Influence12. Define Winning or Losing13. Strategy14. Tactics PART IV: WEAPONS OF STRATEGIC COMMUNICATION15.Television as a Weapon16. Radio as a Weapon PART V: MORE EFFECTIVE STRATEGIC COMMUNICATION 17. Change that would matter18. Conclusion About the Author Index
James P. Farwell is a defense consultant who advises the US Department of Defense and the US Special Operations Command on a range of global initiatives and actions including strategic communication. He is also a senior research fellow in strategic studies at the Canada Centre for Global Security Studies in the Munk School of Global Affairs at the University of Toronto. He is the author of The Pakistan Cauldron: Conspiracy, Assassination, and Instability.
ISBN-13:
9781589019430
Veröffentl:
2012
Seiten:
288
Autor:
James P. Farwell
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
34,49 €*
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