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The Gamer’s Brain
How Neuroscience and UX Can Impact Video Game Design
Langbeschreibung
User experience in the gaming industry is a hot topic, as is psychology and neuroscience. Most believe that the brain is rational and makes decisions based on logic and analysis. However, numerous studies show that the brain is instead emotional, and that our decisions are heavily influenced by many biases. As a developer, this raises difficulties that must be taken into account for players to have great experiences. In this book readers will learn how to use neuroscience (the study of how the brain perceives, processes information, and retains it) and user experience guidelines to constantly be aware of these biases so they can make the best design decisions and ship higher-quality games more quickly.
Inhaltsverzeichnis
Introduction. Part I: Video Games and the Brain. How the Brain Learns in a Nutshell. Perception. Attention. Memory. Emotion. Motivation. Applying Learning Techniques in Games. Part II: A UX Framework for Video Games. History of UX. Usability. GameFlow. User Research. Analytics. UX Reporting. Conclusion. References. Glossary. Appendix: UX Checklist. Index.
Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft (e.g. Rainbow Six franchise), LucasArts (e.g. Star Wars: 1313), and as Director of UX at Epic Games (e.g. Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR. Celia is also the founder of the Game UX Summit, advisor for the GDC UX Summit, and author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design. She currently works as a freelance Game UX Consultant, helping studios increase their games' likeliness of being engaging and successful.
ISBN-13:
9781498775502
Veröffentl:
2017
Erscheinungsdatum:
14.08.2017
Seiten:
272
Autor:
Celia Hodent
Gewicht:
450 g
Format:
233x154x17 mm
Sprache:
Deutsch
61,50 €*
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