Langbeschreibung
All too many business books focus on grand concepts that are appealing but not practical. Beyond Goals...Beyond Lean, on the other hand, provides clear, hard-hitting real-world business advice that executives can use. Fred Conforti knows how to build a business and he shares his years of experience in the trenches in this remarkable book."Tim CalkinsClinical Professor of MarketingNorthwestern UniversityKellogg School of Management