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Contagious
How to Build Word of Mouth in the Digital Age
Langbeschreibung
An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
ISBN-13:
9781471111709
Veröffentl:
2014
Erscheinungsdatum:
16.01.2014
Seiten:
244
Autor:
Jonah Berger
Gewicht:
186 g
Format:
193x127x18 mm
Sprache:
Englisch