Langbeschreibung
The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affe
Inhaltsverzeichnis
1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to Be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information about Survey Methods13. Survey Error in Perspective