Building a Culture for Sustainability

This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes-from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.

Practical resources: on-the-ground successful programs; proven global and local best practices; top-down and bottom-up strategies and activities; and user-friendly frameworks, tools, and references that help firms at any level of sustainability build a more sustainable culture via increased employee engagement

Foreword by Andrew WinstonPrefaceAcknowledgments1 Building Bridges to a Sustainable Future: Understanding and Creating a Culture for Sustainability2 Alcatel-Lucent: Transforming Communications for the Twenty-First Century3 Alcoa: Connecting People to Communities4 BASF: Creating Chemistry for a Sustainable Future5 Bureau Veritas: Leading by Example6 Church & Dwight: Product Stewardship for Sustainable Prosperity7 Ingersoll Rand: Integrating Sustainability into the Heartbeat of the Company8 Pfizer: Growing Leaders through the Global Health Fellows Program9 Sanofi: Putting the Patient First10 Wyndham Worldwide: Wyndham Green-One Goal. One Team. One Earth.11 People, Planet, and Profits in a New Green EconomyAppendix: Best Practices for Building a Culture for SustainabilityNotesIndex