Bücher online kaufen
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Routledge Handbook of Football Marketing
Langbeschreibung
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
Inhaltsverzeichnis
Introduction
Nicolas Chanavat is Director of the first year of the sport management Master's degree programme at the University of Paris-Saclay, France, and Director of Research Grants for the French Centre for Olympic Studies. He is a specialist in football marketing and mega sporting events and has published several books and academic articles in these areas. Mr Chanavat has worked for professional sport clubs such as AS Saint-Étienne and organised several mega sporting events (FIFA, IOC, UEFA). In addition, he works as a consultant for the French Soccer Federation and the "Grand Stade" of the Olympique Lyonnais.
ISBN-13:
9781351972352
Veröffentl:
2017
Seiten:
464
Autor:
Nicolas Chanavat
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
61,49 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.